ASMP New York is pleased to announce that Branding Expert Beth Taubner will be speaking at Photo Business New York in New York City.

Beth Taubner

Beth Taubner of Mercurylab speaks frequently on Branding for Photographers, and has been a Brand Strategist and Creative Director working with creative communications for the over twenty years. She is nationally known for her expertise in creating branding programs and distinctive concepts, visuals and communications for businesses large and small, for publishing, retailers, educators and creative professionals in the United States, the UK, and worldwide. Her clients have ranged from well-known American brands such as Chase, Stop & Shop and Miramax Films to the College of Human Sciences at Auburn University, Condé Nast Brides, and International Newsweek, fashion companies such as Moda Operandi, retailers such as Sears and regionally celebrated Rug & Kilim, and gourmet food companies DoughRayMe Fine Baked Goods, Charleston-based Slather Brand Sauces, and UK based Cuisine Frozen Foods. She plays an ongoing role in helping to define and position a number of esteemed global photo agencies, and works closely on brand identification and visual development with some of the top photographers in the world.

Her work has appeared in many award annuals, including Graphis, Print and Communications Arts, and she has been nominated twice for the National Magazine Awards. She has taught at prestigious schools such as Art Center College of Design and Otis College of Art and Design in Los Angeles, and offers one-on-one consulting, public speaking and group seminars on brand development and implementation throughout the US and UK.

Branding 101: The Psychology of Brand Building, Theirs & Yours

What does it really mean to be a brand? Generally, we think that brands are about marketing and advertising, whereas the real juice in defining and constructing our own brands stems from our belief systems and our own psychology. A strong brand marries this deep exploration with objective analysis to come to market in a meaningful way, no matter the size of the business.

In The Psychology of Brand Building, Beth will define what it is to be a brand, and use examples from current brands, artists, and photographers to help you understand your own brand landscape. Beth will also provide some easy tools to help you immediately begin to discover and define and express your own brand.

Good for photographers and those in related fields, and at all levels

PHOTO BUSINESS NEW YORK (PBNY) is presented by The American Society of Media Photographers, New York Chapter, as part of a three day event focusing on business, inspiration, creativity and innovation. PBNY will take place February 27 – 28, 2014, with IDEA SHARE will take place on March 1, 2014 at Baruch College in New York City. Pre-Registration is required, please register here.